Magic: The Gathering
About
Magic: The Gathering is the world's premier trading card game, a strategic collectible card game featuring five schools of magic, known as mana colours, with deeply rich lore spanning 30 years. Players build decks and duel across multiple formats, from casual play to professional esports. The brand commands a fiercely engaged global player base of 20 million, generated $1.72 billion in revenue in 2025, and has expanded exponentially through Universes Beyond crossovers with major entertainment franchises including Avatar, Marvel, The Hobbit and Star Trek, making it a powerhouse licensing property with proven crossover appeal to mainstream audiences.
Highlights
Record revenue growth of 59% in 2025 driven by major franchise crossovers and diverse product formats 20 million active players globally with balanced demographics spanning casual to competitive esports Seven Magic sets planned for 2026, including Universes Beyond collaborations with Marvel, Teenage Mutant Ninja Turtles, The Hobbit, and Star Trek Vibrant secondary ecosystem: tabletop play, MTG Arena digital platform, Pro Tours with $1 million prize pools, and community events through Wizards Play Network Rich intellectual property: five distinct colours of magic with 30-year storytelling legacy, iconic planeswalker characters, and 20,000+ unique cards
Proven licensing success: five major releases surpassed $200 million lifetime revenue each; seamless integration of external franchises into game mechanics and narrative
Recent News
Feb 2026
Magic: The Gathering achieves record $1.72 billion revenue in 2025
Jul 2026
Secret Lair x Global Fund for Women celebrates women in Magic community
Jun 2026
Marvel Super Heroes set launches with 360+ legendary creatures across Marvel Universe
Jan 2026
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