Littlest Pet Shop
About
Littlest Pet Shop is an iconic collectible toy franchise built on tiny bobblehead pets that spark creativity, storytelling, and collecting passion across generations. Originally launched in 1992 and relaunched in 2024 by Basic Fun! under Hasbro's ownership, the brand has sold over 1 billion pets worldwide and now offers 300+ characters across multiple generations. Its enduring appeal lies in the combination of customizable, highly collectable figures and a vibrant community of creators and collectors, making it a natural fit for licensing across categories from apparel to home décor.
Highlights
Generation 7 relaunch in 2024 became immediate bestseller with both new young fans and devoted long-time collectors
Over 1 billion pets sold historically; 300+ bobblin' pet characters now available spanning generations and animal types
Strong multi-generational appeal connecting 1990s collectors with today's kids through immersive phygital experiences
Roblox experience launched December 2023 achieved 2+ million visits in first month, demonstrating digital resonance
Active creator economy: partnerships with major influencers like Like Nastya (409M YouTube subscribers) fuel organic reach
Deep fan customization culture drives user-generated content and loyalty across Instagram, TikTok, YouTube communities
Recent News
Nov 2025
Brand partners with YouTube sensation Like Nastya; collaboration extends through 2026
May 2025
Series Three unveiled following successful 2024 relaunch; multiple series now on shelves
Jan 2024
Roblox experience surpasses 2 million visits in first month of launch
Dec 2023
.svg)
