The Xbox brand, created and owned by Microsoft is one of the strongest brands in the gaming-sphere. The first Xbox console released in 2001 and has been a dominant force in the gaming world for over 20 years.
Xbox Series X | S , launched in October 2020 and were the biggest console launches in Xbox history. More new consoles were sold during the launch day than any of the previous generation consoles, with the Xbox Series X selling out in the first 24 hours of release.
In keeping with the success of the gaming console, enthusiasm for the brand has transcended hardware and has been reflected in sales across product categories such as apparel, sleepwear, accessories, homewares and gifting.