The Minecraft Phenomenon – A Growing Global Franchise

Created in 2009, Minecraft is a sandbox-style video game created by Swedish programmer Markus Persson (‘Notch’) and developed and published by game developer Mojang. Over 155 million copies of the game have sold, with 91 million subscribers, making it one of the most popular video games in history. Minecraft’s open world format permits a large amount of player freedom, revolving around breaking and placing blocks to create wonderful, imaginative things. There will be two new game releases in Q2 and Q3 2020, as well as a major core content update slated for Q4 2020.

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