The Halo franchise is the crown jewel of first-person
shooters in the video gaming world and one of Xbox’s most successful properties.
Halo Wars 2 launched February 2017 and the second instalment released on the Xbox One X console in November 2017.
The consumer products program now consists of over 60 licensees, including the global master toy range from Mattel. Halo’s consumer products business targets two age groups:
the core gamer (14+ years) and digital recruits (8-14 years) – providing a huge opportunity for Australian partners to join
this gaming powerhouse.