GRATEFUL DEAD is everywhere: They have amassed a devoted
cross generational following cultivated by decades of album
releases, tours, a strong rooted community, and most importantly iconic imagery. Today the DEAD live through their never-wavering, loyal and dedicated fan base called “Dead
Heads” and iconic imagery such as the Dancing Bears, Skull and
Roses, Steal Your Face, and Terrapin Turtles. GRATEFUL DEAD cultivated the original festival scene of the 1960’s and
continued through the 1990’s. The recent resurgence of festival
culture (Coachella, Burning Man, EDC) has only reinvigorated
GRATEFUL DEAD’s brand, expanding the DEAD’s awareness and likeability to younger generations. 2015 marked GRATEFUL DEAD’s 50th anniversary and this milestone only proved
the DEAD are here to stay. GRATEFUL DEAD’s iconic imagery lives across endless product categories, including: apparel, footwear, sporting goods, home décor, accessories, and food
and beverage. These goods can be found in multi-tier retail
channels globally.