Godzilla is one of the most recognisable symbols of Japanese pop culture worldwide.

He has appeared in more than 38 films, numerous video games, novels, comic books and television shows. Godzilla has been dubbed the “King of Monsters”, and is now an official tourism ambassador for Japan.

With Godzilla’s 70th anniversary and the new Godzilla film coming in 2024, alongside the current development of Legendary’s MonsterVerse Apple TV series, there is ample opportunity for this brand.

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