Launching in 2003, The Call of Duty franchise now has over 190+ million players globally, making it one of the leading first-person shooting video games there is. With the new launch of Call of Duty: Warzone, a free to play Battle Royale game, and with over 20+ billion hours played, it is one of Activision’s leading properties.
With a growing female audience and the franchise already bigger than almost every movie franchise, the property hopes to expand across advertising, film and TV and consumer products.
In 2019, Activision launched one of the largest mobile game launches in history with Call of Duty: Mobile, generating over 327 million dollars and 250 million downloads.
The franchise is now aiming to build its own league, which is set to become one of the most financially successful and epically entertaining sports league around.