Cheech & Chong (TM), the Grammy Award-winning comedy duo consisting of Richard “Cheech” Marin and Tommy Chong, found a wide audience in the 1970s and 1980s for their films and stand-up routines, which were based on the hippie and free love era, and especially drug and counterculture movements, most notably their love for cannabis.

50 years later, the term “Cheech & Chong” speaks to multiple generations in unique ways. The cultural brand transcends the timeless humor these mavericks created. It represents a lifestyle without limits—one that is playful and unbridled—fusing 70s cool together with an independent spirit that resides deep within all of us.

Celebrating a half-century of rule-breaking comedy, Cheech & Chong’s branding continually expands into major markets and has positioned itself as an iconic brand for fans of all ages everywhere.