Sonic The Hedgehog and Peter Alexander Celebrate Dads and Sons with First Ever Brand Sleepwear Range

4th September 2020

Dads and sons are being celebrated at Australia and New Zealand’s favourite sleepwear brand, Peter Alexander with its first ever launch of Sonic The Hedgehog branded men’s and boys sleepwear.

Through a deal brokered by SEGA Brands’ and Merchantwise Licensing, the on-trend super-comfy range features Sonic, Tails and Knuckles across a men’s tee, men’s trunk pants, baby onesie, boys and junior boys pyjamas, men’s waffle longjohn pants, scuffs and 3D Sonic slippers.

“Sonic The Hedgehog continues to be a truly global franchise spanning games, film, TV, animation, merchandising, mobile and major brand partnerships so following its recent big screen action-adventure comedy release this year, it was perfect timing for the dads and sons range to launch in Peter Alexander – ahead of Father’s Day in Australia and New Zealand.  We look forward to continuing to expand Sonic’s presence in both countries and rolling out further great licensing campaigns for the brand,” said Merchantwise Licensing’s General Manager – Licensing, Kerryn McCormack.

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