Peppa Pig’s Family is Growing—And Australia is Celebrating!

7th April 2025

Get ready, Peppa Pig fans—there’s a new piglet on the way! After over 20 years of jumping in muddy puddles, going on family adventures, and charming preschoolers around the world, Peppa’s family is about to get a little bigger. The exciting news? Mummy Pig is expecting!

The announcement was made on Good Morning Britain on Thursday, February 27, where Mummy Pig herself appeared live from Peppatown to deliver the joyful news. Since then, a global PR campaign has sent the internet into a spin, racking up more than hundreds of millions of impressions worldwide.

The big news is set to unfold in a brand-new episode titled PEPPA PIG: The Big Announcement, premiering in Australia on ABC iview from 6am on April 7, with a broadcast slot on ABC Kids at 7:55am on April 22. The Season 10 episode will follow Mummy and Daddy Pig as they share the news with Peppa and George, setting the stage for a heartfelt and humorous journey as Peppa prepares to become a big sister—again!

“A transformative new era is unfolding for Peppa Pig and her family,” said Esra Cafer, Hasbro’s SVP of Franchise Strategy and Management, Preschool & Fashion. “A baby brings a special dynamic that will warm hearts as fans celebrate this exciting time alongside Peppa’s family.”

Step Into Peppa Pig’s World These School Holidays!

Photo by: Instagram @thissweetlife_

These school holidays, families can step into Peppa Pig’s world with a fun-filled shopping centre activation popping up in Vicinity Centres across Australia! The program is scheduled to run across the school holiday period, with a full program of games, creative crafts, and an oink-tastic photo wall, there’s a new way to play every day. The real squeal? A special meet and greet with Peppa Pig herself!

Peppa Pig’s Fun Day Out LIVE! Touring Australia

In addition to the exciting developments within Peppa Pig’s family, fans can look forward to “Peppa Pig’s Fun Day Out LIVE!”—an oinktastic live stage show touring Australia from April to May 2025. Presented by TEG Life Like Touring and Fierylight, this theatrical production features Peppa, her family, and friends as they embark on adventures to the zoo and the beach for a special party. The show promises a fun-packed experience filled with songs, dance, and, of course, muddy puddles.

Peppa Meets the Baby Cinema Experience

And there’s more! Fans will get to meet the new baby in cinemas from May 30, thanks to Peppa Meets the Baby Cinema Experience, a new hour-long special brought to Australian screens through a partnership between Hasbro and Trafalgar Releasing. Featuring 10 new episodes, six new songs and music videos, the big-screen celebration promises laughter, tears, and plenty of heartwarming moments for Peppa fans of all ages.

Mummy Pig’s joyous announcement marks the beginning of a transformational era for the PEPPA PIG brand that will continue with new content across entertainment and retail, as well as updated narratives for the next twenty years and beyond. Additional details, content, products and events showcasing the new family of five and this monumental change will roll out throughout the spring including unveilings of the baby’s gender, name and more. 

Peppa Pig at One Fine Baby Expo

To mark the occasion, Peppa made a special appearance at the One Fine Baby expo in Sydney on March 15–16. Families were treated to live Peppa Pig meet and greets and a host of engaging activities that had little ones smiling from ear to ear.

Peppa Pig in ANZ Retail

Left: Toddler Girls Peppa Pig Tee & Flare Leggings (Best&Less)
Middle: Target Toddler Girls Peppa Pig Tulle Dress & Beanie (Target)
Right: Toddler Girls Peppa Pig Flannelette Pyjama Set (Target)

On the retail front, Peppa Pig continues to be a standout performer across Australia. Seasonal apparel ranges have launched across BIG W, Target, Kmart, and Best & Less, with retailers reporting exceptional sell-through. Peppa Pig fans can bring the magic of Peppatown home as BIG W have also launched a beautiful home range featuring charming Peppa Pig bedding and soft furnishings. Perfect for creating a cozy, character-filled bedroom. Designed with little ones in mind, the range adds a fun and comforting touch to bedtime, making every night feel like a Peppa adventure.

As a result, Peppa Pig remains a primary licensed brand in toddler and younger girls’ apparel, with more exciting ranges to come. As Peppa

steps into her next big role—as big sister to a brand-new baby—we can’t wait to see what adventures lie ahead for everyone’s favourite pig family!

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