New Horizons for Merchantwise Group

Experienced Licensing, Marketing, Creative and Digital Professionals who Live and Breathe Brands

With close to a 20-year history, the Merchantwise Group is a leading brand marketing and licensing agency in Australia and New Zealand with offices in Melbourne, Sydney and Paris.

At the forefront of creative and digital marketing, promotions, brand licensing and extensions for many of the world’s most recognisable brands Merchantwise Licensing is a one-stop four-division brand business offering an unrivalled world-class service to its local and global clients.

Each industry-leading division, Merchantwise Licensing, Asembl, Three Scoops Creative and Mashrlab Digital, comprises of experienced licensing, marketing, creative and digital professionals who live and breathe brands.

Merchantwise Licensing is one of Australia and New Zealand’s premier licensing and merchandising specialists, securing and executing diverse consumer products, retail, location-based entertainment experiences, promotions and events. Merchantwise Licensing focuses on five entertainment segments: kids entertainment, film & TV, digital & gaming, music, classics & legends.

The new kid on the block disrupting the local licensing industry is Asembl. Spearheaded by co-founder and Managing Director, Justin Watson, Asembl has been aggressively expanding its brand extension services in the FMCG, corporate, fashion and lifestyle sectors.

As the sub-agent for global brand extension agency Beanstalk, Asembl develops partnerships for beverage giant Diageo’s alcohol brands including Bailey’s, Bundaberg Rum, Guinness and Johnny Walker, as well as Energizer and TGI Fridays. Other clients include Scandinavian homewares brand Finlayson, the Nine Network’s Australian Ninja Warrior, the ABC’s Gardening Australia and Hearst Magazines Men’s Health & Women’s Health.

The Group’s evolution commenced with the rebranding of its creative division to Three Scoops, headed up by co-founder and industry veteran Andros Georgiades.

Connecting design to strategy, Three Scoops is a creative and digital marketing agency driven by a multi-talented team of designers, writers, strategists, digital developers and media buyers. From branding, packaging design and cross-media activations through to full above-the-line campaigns, Three Scoops nurtures a project from concept to final execution.

The Merchantwise Group’s newest division is MashrLab Digital, a technology business drive by Digital Director, Nassim El Beyrouthy who was a member of the team that developed HTML 5, the DNA of the modern, mobile-enabled internet.

Evolving from Three Scoops’ digital marketing services, MashrLab Digital provides unique email marketing tools and advanced analytics to brands, developers and other agencies undertaking email marketing to customers. The company’s premium analytics service has already launched directly to customers online.

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