Merchantwise Licensing Now Agent for Transport for London

Representing TfL in AU and NZ

TSBA Group has appointed Merchantwise Licensing to act as the Australian and New Zealand licensing agent for Transport for London (TfL), effective immediately. This new partnership will see Merchantwise Licensing working very closely with retailers and licensees to build new licensing opportunities in all product areas for TfL in the region.

TfL is the integrated transport authority who run the day-to-day operations of London’s public transport network, including the London Underground (known as ‘the Tube’ to locals), red London Buses and the forthcoming Elizabeth line. The company is behind some of the world’s most recognisable designs, such as the ‘roundel’, the Tube map and the iconic Routemaster bus. Every day, more than 31 million journeys are made across London’s transport network, with all income generated through fares and commercial revenue reinvested to improve services.

Richard Woolf, International Licensing Director of TSBA

“We are delighted to be working with Merchantwise Licensing to enhance the commercial profile and generate new interest for TfL. Arguably the world’s most famous transport system, TfL has a fantastic design heritage, with instantly recognisable logos, art and vehicles. This iconic brand is admired across all generations and we are excited to see how it will take off on the other side of the world!”

Merchantwise Managing Director, Alan Schauder added: “Australians have a deep and affectionate connection with the UK.  The London transport system, with its famous ‘Tube’, is the most recognisable in the world.  TSBA Group has created an exceptional merchandising program with deep, rich creative assets and over 50 licensees across several product categories, capturing the spirit of travel in one of the world’s greatest cities. We are proud to be working with TSBA Group to bring this program to Australia and New Zealand.”

Chris Reader, Head of Commercial Media at TfL, said: “London’s transport network is recognised the world over and has been a symbol of the city for over 150 years. This new partnership will help promote our brand in new territories, while helping to generate vital funds for reinvestment for the benefit of all of our customers.”