May Gibbs gets snuggly and cuddly with first May Gibbs Range launching at BIG W

18th August 2020

For the first time May Gibbs brand has launched in Australian retailer, BIG W with an extensive range featuring the iconic Australian and nostalgic designs across apparel, sleepwear, nursery home décor, infant feeding and publishing – perfect for little gumnuts.

To date, the program has achieved an impressive 80% sell through within the first few days, with many products sold out immediately.

Featuring as part of BIG W’s Bub&Me event and offering a delightful range of eight infant apparel options including onesies, rompers, sleepwear, sleeping bag, gift set and bunny rug.  There is also a selection of seven May Giggs themed toddler girls’ pieces including tees and shorts, swimwear, dress and shoes.

Mums can snuggle in the iconic Australian designs with their little gumnut in May Gibbs branded sleepwear for mum and little girls.

The nursery home décor range consists of 10 products including milestone blocks, woven basket, photo frame, snow globe, coat hanger set, carry handle tin, wall decals, wall art, rubbish bin as well as a growth chart.  The infant feeding range includes a boxed feeding set of bowl, spoon, sippy cup and a two-pack bib set.

The range also includes a single bed quilt cover and hooded towel, as well as a selection of six May Gibbs publishing titles including The Bush Adventures CollectionGood Morning, GumnutsGoodnight, GumnutsGumnut Babies 123Gumnut Babies ABC and Meet Snugglepot and Cuddlepie.

“We are absolutely thrilled to be launching the May Gibbs brand in BIG W as part of the retailer’s Bub&Me event.  With an extensive range from apparel, sleepwear, nursery home décor, infant feeding as well as publishing and all featuring May Gibbs’ iconic Australian and nostalgic designs, it is sure to be an absolute retail success.  May Gibbs continues to perform exceptionally well here in Australia and has become an in-demand brand for both retailers and consumers alike,” said May Gibbs Brand Manager, Rosalie May.

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