Celebrating A Minecraft Movie launch in ANZ

7th April 2025

A Minecraft Movie Smashes Box Office Records 

A Minecraft Movie is smashing all projections and has opened emphatically to $301 million box office globally – proving the film is a potent reminder of the unique power of cinema to create a cultural moment that unites and inspires passion for sharing entertainment and creativity.

In ANZ, the film grossed a weekend estimate of over $15m and is ranked No. 1 with a massive 75% (AUS) and 71% across all films in market, making it the biggest opening weekend since blockbuster hits including Deadpool and Wolverine in July 2024. A Minecraft Movie also currently tops the charts for the biggest opening weekend for a video game adaption, topping The Super Mario Bros. Movie during it’s Easter-weekend opening.

Australia and New Zealand are also celebrating the launch of the film in a big way with retail activations, partner launches, collaborations, and exciting marketing events. Here’s everything fans need to know about this blockbuster moment!

Westfield Brings the A Minecraft Movie World to Life

Westfield, in partnership with Warner Bros., is bringing A Minecraft Movie to life at selected centres across Australia. Fans can immerse themselves in the cubic world of Minecraft with bespoke photo opportunities featuring iconic characters like Creeper, Garret, and Steve. Plus, Westfield members have the chance to win a family trip to New Zealand valued at up to AUD $14,700—an adventure fit for any true explorer!

McDonald’s Serves Up a Pixel-Perfect Feast

It’s about to be a pixel party as McDonald’s prepares to bring A Minecraft Movie to fans with the exclusive A Minecraft Movie Happy Meal, launching Wednesday, 2 April. Fans will enter the McDonald’s portal with limited-time meals featuring exclusive collectibles, matching cards that unlock in-game experiences, special pixelated packaging, and a fiery hot sauce inspired by The Nether. Get ready to dig in!

EB Games Mines a Treasure Trove of Exclusive Merchandise

Fresh from the crafting table, EB Games is launching an exclusive range of A Minecraft Movie products that every adventurer will want in their inventory. The collection includes menswear and womenswear inspired by in-movie references, plus must-have bags, accessories, pins, and stationery. Whether you’re a seasoned miner or new to the adventure, this collection is the perfect way to show off your Minecraft love.

Smiggle Brings Minecraft to School and Beyond

Gear up for adventure with Smiggle’s exclusive Minecraft collection, perfect for exploring new biomes or facing off against mobs. This exciting range includes backpacks, lunch boxes, drink bottles, and more—ideal for packing essential inventory while bringing iconic elements of the game into the real world.

Adairs Unveils a Cozy Minecraft Bedding Collection

Just in time for the A Minecraft Movie launch, Adairs is unveiling a brand-new collection of Minecraft bedding, perfect for little adventurers to snuggle up in. Featuring designs inspired by iconic characters, this cozy collection transforms bedtime into an adventure. Whether dreaming of building castles or battling Creepers, every night will be filled with endless possibilities!

BIG W and The Warehouse Join the Celebration

Two major retailers are stepping up to celebrate the release of A Minecraft Movie! BIG W will feature the most extensive Minecraft range in Australia, spanning apparel, LEGO, action figures, plush, and more. Meanwhile, The Warehouse in New Zealand will offer a wide assortment of A Minecraft Movie products across apparel, toys, and gifting. Additionally, The Warehouse has partnered with the local theatrical team to run a special promotion where customers can enter to win family passes to see A Minecraft Movie in cinemas.

With all these incredible launches, promotions, and experiences, there’s never been a better time to be a Minecraft fan. Get ready to explore, create, and celebrate as A Minecraft Movie hits the big screen on 3 April!

We’re excited to be partnering with amazing retailers and partners to bring A Minecraft Movie to life for Minecraft fans in Australia. We look forward to seeing all these come together, and please feel free to reach out if you’d like to discuss any further licensing opportunities.

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