Ugly is Beautiful

The UGLYDOLLS brand represents embracing all that makes us special and unique. What started as a doodle in a love letter between creators David Horvath and Sun-Min Kim became a global plush toy craze, achieving $150M in specialty retail sales.

Now STX Entertainment and acclaimed director Robert Rodriguez are combining to bring the UGLYDOLLS to life in a major new animated film scheduled for May 2019, backed by an extensive global marketing campaign. Digital short form entertainment and TV series are also in development.

With over 68 loveable characters and a distinctive design aesthetic, the brand lends itself well to licensing and merchandising. Over 25 licensees have already been appointed with a major new global toy partnership to be announced shortly.

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