For the third year running, SHOPKINS™ continues to be the #1 girls collectible brand in the world, generating more than $1 billion in global retail sales. 2018 will see Moose’s biggest investment and product development to date, seeing new toys from the SHOPKINS™ universe including new SHOPKINS™, new Happy Places sets, and new Shoppies dolls. Shopville sees continued support in the form of new entertainment, digital and mobile content streaming on YouTube and Netflix as well as a new theatrical release.
When Shopkins go for a spin what do they ride in? CUTIE CARS™, of course! The latest addition to the Shopkins franchise launched in 2017, achieving strong sales in Australia and round the world. Each Cutie Car has its own personality with a die-cast body and a mini Shopkin in the driver’s seat. The Cutie Cars licensing program will premiere in September 2018.