Created by WowWee, Fingerlings launched in the UK and Canada in May 2017 followed by the US in August and then in Australia in October and became an instant success. Inspired by images circulating on social media, WowWee developed a sophisticated mini robot that fits into a toy the size of a child’s hand at a price point parents can afford. Fingerlings have over 40 different sounds and animations, including singing. When you touch them, they do things like blink and burp and if you’re holding them upside down, they react differently than if they were right side up. Unique brand attribute of providing genuine interaction, can be taken anywhere, anytime.