The 90s Hit Reborn on the Big Screen
Get back to the beach, as the 90s TV sensation gets the blockbuster treatment in 2017, starring box office juggernauts The Rock and Zac Efron, and directed by Seth Gordon (Horrible Bosses)
Two unlikely prospective lifeguards vie for a job alongside the infamous, badass and universally loved Mitch Buchannon, Head Lifeguard of Baywatch in Southern California. Although the bay seems like any other beach, mysterious activity arises when Australian businessman Braxton Leeds takes over a local beach club, leading Mitch to believe his beloved bay is in danger
The movie will introduce the franchise to today’s teen and young adult audience, while appealing to fans of the original TV series
Baywatch boasts equal cross-gender appeal, and presents great opportunities in apparel, accessories, HBA/beauty, summer seasonal, novelty and sporting goods
In theatres May 2017
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