Made of More

  • Originating from Dublin, Ireland, Guinness is a global icon and the number 1 brand of stout beer in the world
  • Guinness sells in excess of 6 million liters p.a. in Australia which is the equivalent of 10.5 million pints
  • GUINNESS enjoys 67% prompted awareness and 40% of Australian beer drinkers state that they have ‘ever bought or tried’ it
  • The current GUINNESS licensing program offers consumers a way to authentically experience the brand with category extensions into apparel, accessories, food, gifting and sports
  • Opportunities exist to further leverage these existing relationships as well as extend the brand with other relevant, close-to-core products that deliver on the GUINNESS brand expectation

    For further information about local marketing activities or licensing opportunities please contact us.
    Phone: +61 3 9520 1000