Made of More
Originating from Dublin, Ireland, Guinness is a global icon and the number 1 brand of stout beer in the world
Guinness sells in excess of 6 million liters p.a. in Australia which is the equivalent of 10.5 million pints
GUINNESS enjoys 67% prompted awareness and 40% of Australian beer drinkers state that they have ‘ever bought or tried’ it
The current GUINNESS licensing program offers consumers a way to authentically experience the brand with category extensions into apparel, accessories, food, gifting and sports
Opportunities exist to further leverage these existing relationships as well as extend the brand with other relevant, close-to-core products that deliver on the GUINNESS brand expectation
For further information about local marketing activities or licensing opportunities please contact us.
Phone: +61 3 9520 1000