From Strength to Strength

  • Since his first appearance in 1929, Popeye the Sailorman has evolved into a pop culture icon
  • Known for personal astounding feats of strength when fortified with spinach, Popeye is the perfect reluctant hero who is often forced to step up and set things right
  • Popeye has enjoyed fashion partnerships with Dolce & Gabbana, Benetton, Havianas, Bloomingdales, Gap, Zara, H&M, Uniqlo, and Jean Paul Gaultier
  • Peter Alexander launched a Popeye inspired range in October 2015 with excellent sales results
  • Popeye appeared in the 2016 Menulog TVC campaign
  • Collaboration partnership with Kiehls launched in David Jones stores in September 2016. Collection included men’s grooming kits
  • Cotton On will launch with Popeye apparel and accessories in Asia in March 2017
  • www.popeye.com

    For further information about local marketing activities or licensing opportunities please contact us.
    Phone: +61 3 9520 1000