Brand insight, business results

Merchantwise undertakes the design, project management, analysis and reporting of tailored strategy and research projects throughout the Asia Pacific region.

We employ innovative research methods and analytical techniques to fill the knowledge gap and drive better brand marketing and extension solutions for our clients.

Types of projects undertaken by Merchantwise include:

  • Online, telephone and face-to-face surveys
  • Qualitative focus group testing
  • Brand awareness and affinity tracking
  • In-store customer observation
  • Retail performance analytics
  • Market and competition analysis
  • Economic, demographic and lifestyle trends

Above all, we pride ourselves on providing brand insight and in-depth analysis to deliver action-oriented recommendations that will make a real and immediate difference to your business.

To see examples of our insights work,

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