Celebrating 50 Years of Play
2016 marks the 50th anniversary of Australia’s favourite and longest running preschool TV show, Play School
Today, Play School is bigger than ever and reaches over 1.1 million viewers weekly and is one of the most watched children’s programs on iView
To mark the anniversary, the ABC presented a variety of special content throughout the birthday month of July; including three minute interstitials featuring an exciting line up of Australian celebrities performing various songs, nursery rhymes and stories
The National Museum of Australia will be hosting a 50th anniversary exhibition featuring the rocket clock along with Big Ted, Little Ted, Humpty and Jemima
Other licensing partnerships launching in 2016 include Peter Alexander sleepwear, Australian Mint commemorative coin and Australia Post stamps and medallions
For further information about local marketing activities or licensing opportunities please contact us.
Phone: +61 3 9520 1000